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Euan Blair: AI Transition Needs An 'All In' Approach



Euan Blair on his $2bn business, AI and apprenticeships

Map graphic showing the geographic hotspots for the invisible AI workforce

Data: uncovering the UK's invisible AI workforce

How nurses, librarians and surveyors lead the way in AI adoption

How AI is driving impact for our learners 

Our AI coach, Atlas, halves coach time spent on routine support queries

AI has the power to change how we work, for good.

Announcing our 2025 Impact Report

Multiverse staff and apprentices in a meeting room

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Press and media

Maria Sarwar, Talent Executive 

Ilyas Sagar-Ouriaghl

Freddie Pascoe, Employer Brand Coordinator

Julia Paolillo

Paige Rinke, VP People & Talent 

Lucinda Morgan

Janika Cook

Razvan Spatariu

Anna Wang

Gabriela Wasilewska, B2B Field Marketing Executive

Lindsey Purpura is an Enterprise Customer Success Manager at Multiverse focused on driving value realisation for NHS Trusts and organisations. Lindsey has a BSc in Psychology and an MA in Cognitive Neuroscience with a focus on human attention and memory encoding. Lindsey is passionate about the human potential to learn and feels strongly about bringing upskilling and learning opportunities to NHS staff to support unlocking the full potential of the NHS workforce.

Lindsey Purpura

Alex Varel, Chief Revenue Officer

Robbie Tilleard and Tanja Krawetz

Ayla Kelly

As Enterprise Regional Director at Multiverse, Rhys is spearheading major digital transformation projects for the NHS. With a track record in public sector enterprise sales roles at companies including Salesforce and Synertec, he is now equipping the NHS with vital digital, data and AI capabilities.

Rhys Westall

Meelie Thorpe

Claire Williams

Serena Vaughan, People Enablement and Career Mobility Lead

Jacob Collins

Theo Oulton

Enterprise Sales Community

Lindsey Purpura, Enterprise Customer Success Manager

Katie LoFaso is the Senior Content Manager at Multiverse. 

Katie LoFaso

Alex Eacker

Anna Bienias is a Product Marketing Manager at Multiverse. She has extensive product marketing experience at global companies like FARFETCH and WPP, specialising in SaaS and advertising technology. Anna writes about Multiverse's latest platform innovations and how they help customers achieve their upskilling and impact goals.

Anna Bienias

Adrianne Morrison, Programme Lead

Laura Ball is the Senior Director of Learning Science at Multiverse, leading a team of I/O psychologists, Assessment Designers and Learning Engineers to bring research-informed product features to life. Learning science is an interdisciplinary field that delves into the fascinating world of how humans learn, encompassing a diverse range of perspectives, from organizational psychology to how AI changes learning effectiveness.

Laura Ball

Ellie Daniel

Adam Harris, Data Fellowship Coach

Sarah Olubunmi

Jay Mitchell

Vasilis Konstantinides, Chair of the LGBTQ+ ERG

Ho-Yon Mak

Ghost

Dan Turner

Ho-Yon Mak old

Guest contributor

Chloe Gale

Team Multiverse

Chris Gregori

Katie Allner is Head of B2B Marketing at Multiverse.
Multiverse is a tech startup on a mission to create a diverse group of future leaders by building an outstanding alternative to university and corporate training. Multiverse works with over 300 businesses, helping them embrace digital transformation, close skills gaps and develop a diverse talent pipeline. Apprentices benefit from one-to-one coaching, applied learning, and a community of social, networking and leadership opportunities.

Katie Allner

Euan Blair is founder and CEO of Multiverse.
Multiverse is a tech startup on a mission to create a diverse group of future leaders by building an outstanding alternative to university and corporate training. Multiverse works with over 1,500 businesses, helping them embrace digital transformation, close skills gaps and develop a diverse talent pipeline. Apprentices benefit from one-to-one coaching, applied learning, and a community of social, networking and leadership opportunities.

Euan Blair

Charlotte Abrahamson is Senior Community Manager at Multiverse. Multiverse is a tech startup on a mission to create a diverse group of future leaders by building an outstanding alternative to university and corporate training. Multiverse works with over 300 businesses, helping them embrace digital transformation, close skills gaps and develop a diverse talent pipeline. Apprentices benefit from one-to-one coaching, applied learning, and a community of social, networking and leadership opportunities.

Charlotte Abrahamson

Siobhan Randell is Senior Diversity, Equity & Inclusion Manager at Multiverse. Multiverse is a tech startup on a mission to create a diverse group of future leaders by building an outstanding alternative to university and corporate training. Multiverse works with over 300 businesses, helping them embrace digital transformation, close skills gaps and develop a diverse talent pipeline. Apprentices benefit from one-to-one coaching, applied learning, and a community of social, networking and leadership opportunities.

Siobhan Randell

Chloé Archipiano

Gordon MacRae

Alisa Voitika is B2B Marketing Manager at Multiverse. Multiverse is a tech startup on a mission to create a diverse group of future leaders by building an outstanding alternative to university and corporate training. Multiverse works with over 300 businesses, helping them embrace digital transformation, close skills gaps and develop a diverse talent pipeline. Apprentices benefit from one-to-one coaching, applied learning, and a community of social, networking and leadership opportunities.

Alisa Voitika

Michael Mander

Afua Laast is Early Talent Executive at Multiverse. Multiverse is a tech startup on a mission to create a diverse group of future leaders by building an outstanding alternative to university and corporate training. Multiverse works with over 300 businesses, helping them embrace digital transformation, close skills gaps and develop a diverse talent pipeline. Apprentices benefit from one-to-one coaching, applied learning, and a community of social, networking and leadership opportunities.

Afua Laast

Georgina Hewison

Alex Hopley is Content Manager at Multiverse. Multiverse is a tech startup on a mission to create a diverse group of future leaders by building an outstanding alternative to university and corporate training. Multiverse works with over 300 businesses, helping them embrace digital transformation, close skills gaps and develop a diverse talent pipeline. Apprentices benefit from one-to-one coaching, applied learning, and a community of social, networking and leadership opportunities.

Alex Hopley

Naomi Coutinho

Bella Pringle

Michael Mander Adm

Alex Barnicoat

Metia Developer

Cat McCormack

Sachin Goyal

Chris Royle, Enterprise Account Executive

Rubina Begum, Tech Talent Partner 

 Steve D'Souza, Software Engineering Manager

Gabriela Wasilewska

Libby Adams is a Data Manager at the NHS and is currently completing a Data Fellowship apprenticeship at Multiverse.

Libby Adams

Karoline Lende, Software Engineer 

DXC partners with Multiverse to launch AI and digital upskilling academies

The new initiative will equip DXC staff with essential technical and leadership skills.

Atlas, evolved: our AI guide frees up even more human coach time for meaningful learner engagement

At Multiverse, our goal has always been to deliver high-quality, on-the-job learning at scale. A core part of that promise is Atlas, our AI coach, which works hand-in-hand with our expert human coaches to make sure learners can get support 24/7, whenever they need it.

Multiverse's playbook for landing AI transformation

AI adoption is more than just a tech upgrade; it requires the right people and the right culture to truly take root in an organisation. 

If you had to sum up the workplace of the 2020s in one word, it would be this: transformation. Automation, hybrid work, an endless stream of new artificial intelligence tools — it’s a lot to keep up, to put it mildly.

What is transformational leadership?

If you’re like most busy professionals, you always feel pressure to do more. You’re constantly bouncing between meetings and trying to figure out how that trendy new AI tool works. Oh, and there’s a pile of dirty dishes waiting at home. At the same time, you need to resist the siren call of Instagram and your overflowing inbox to stay focused.

8 time management tips for busy professionals in the AI age

As companies take on bigger — and increasingly digital — projects, they need talented leaders to oversee all the moving parts. It’s no wonder that project management is one of the fastest-growing careers, with up to 

 needed by 2035 to keep up with the demand.

The 7 best project management courses in the UK for 2025

The Office for Students (OfS) has granted digital upskilling platform Multiverse the power to award degrees within the Digital, Business and Administration standards, expanding its existing degree awarding powers.

The Office for Students has extended Multiverse’s degree-awarding powers, unlocking more opportunities for employers and apprentices

The council has launched a partnership with Multiverse to train 30 AI Champions, who will help navigate increased service demands and staff pressures.

Wigan Council upskills staff with AI training to enhance local services

Part of the university’s mission to drive excellence and innovation, the training follows a successful pilot programme delivered by Multiverse earlier this year.

The University of Bath launches Data, AI and Leadership training across its faculties and professional services departments

At Multiverse, our mission is to equip the workforce to win in the AI era. 

Career Mobility at Multiverse: FY25 Update

At Multiverse, our mission is clear: Equip the workforce to win in the AI era.

Multiverse Operating Principles: The blueprint for winning in the AI Era

At Multiverse, we're on a mission to equip the workforce to win in the AI era. This isn't just about buzzwords; it's our true North Star, driving every decision we make. It means we're constantly transforming how our customers — and crucially, how we — operate with AI.

Ready to Win in the AI Era? Join Multiverse: The Upskilling Platform for AI Adoption.

Amid new research that an over-reliance on AI diminishes critical thinking (Gerlich, 2025), the Multiverse Learning Science team conducted research to identify which durable (non-technical) skills are required to drive AI adoption in the workplace. We found evidence of 13 durable skills which optimise AI interactions and output.

Beyond critical thinking: 13 durable skills driving AI adoption

Have you ever wondered what sets great teachers apart, especially for adult learners?

How Multiverse coaches drive impact for learners and leaders

Bridging the Skills Gap: The Need for Effective Learning

The Multiverse Approach to Learning Effectiveness

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How nurses, librarians and surveyors lead the way in AI adoption

Our AI coach, Atlas, halves coach time spent on routine support queries

Announcing our 2025 Impact Report

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Multiverse in the press

Our recent announcements

How nurses, librarians and surveyors lead the way in AI adoption

Our AI coach, Atlas, halves coach time spent on routine support queries

Announcing our 2025 Impact Report

About Multiverse

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