The UK’s leading provider of roadside assistance celebrates National Apprenticeship Week with a commitment to its team’s AI skills development.
The AA today announces a new partnership with Multiverse, the upskilling platform for AI and tech adoption, to build future-ready AI skills across the organisation through its AI for Business Value Apprenticeship Programme. The initiative marks a further milestone in The AA’s AI strategy, which is grounded in delivering “Digital convenience with Human care.”
The partnership moves The AA beyond experimentation and into scaled capability-building, embedding AI skills directly into roles across the business. Designed for individual contributors, the apprenticeship focuses on developing practical, hands-on AI skills that can be directly applied to business challenges. Colleagues are already translating learning into action, using AI tools and techniques to improve decision-making, efficiency and performance.
Colleagues across multiple areas of the business are delivering early impact, including within Customer Operations, where AI-driven insights are supporting improvements in resource planning and operational efficiency. These early results demonstrate how targeted investment in AI skills is enabling The AA to unlock value at pace.
Louise Benford, Chief People Officer, The AA, commented: “As AI continues to transform the way we live and work, we’re choosing to embrace that change with ambition, clarity and care. Through this investment in our people and their skills, we will work with Multiverse to inspire colleagues across The AA with the confidence to work productively alongside AI, while keeping human judgment, creativity and care at the heart of every decision.”
Nick Edwards, Group Chief Digital Officer, The AA, commented: “Our partnership with Multiverse supports our responsible approach to AI adoption, as we continue to use technology to deliver clear value and scale what works to remain always ahead. It also reflects The AA’s ongoing commitment to preparing colleagues for the future of work, by equipping them with the technical skills, data fluency and cross-functional understanding needed to embed AI effectively."
Euan Blair, Founder and CEO, Multiverse, commented: “The AA’s commitment to ‘Digital convenience with Human care’ is a perfect mission-match for Multiverse. Real AI adoption only works when it is human-centric; we need to meet technology with skills to achieve meaningful results. We are proud to empower these 50 learners with the technical fluency and confidence they need to enhance the service they provide, ensuring that people remain at the heart of The AA’s digital evolution."
